Product & Packaging
During module I's Product and Packaging, students were asked to design and build a limited edition album for an artist and demographic of their choosing. They had to provide research, mock-ups, and the physical item by the end of the five weeks. During module III's Product and Packaging, students were allowed to choose their own packaging project. I decided to redesign a milk brand and its packaging.
Aurora Limited Edition CD Album Packaging.
The artist I chose to design for was Aurora—a Norwegian dark-electro pop singer—and the demographic I chose was 16-30 years old. The design resulted in a small box with a leather-like cocoon wrap that contained a poster, an informational booklet, and a limited edition CD design. The end product feels natural, soft, and crafty.
Pure Eire— Milk Bottle Packaging & Labeling.
Pure Eire Dairy is a small dairy farm in Washington that provides fresh, minimally processed milk from their 100% grass-fed Jersey cow herd. Their current packaging are plastic gallon cartons with a basic milk label slapped on it. The packaging does not fit with their rich, creamy dairy products and are in much need of a redesign.
For my redesign, I chose to use glass milk bottles in order to keep the plastic from tainting the product and to give it a more high-quality appeal. The label is removable with a colorful infographic on the inside, which can then be easily folded and recycled. The bottles can be cleaned and reused or returned and refilled. The new packaging helps elevate the product and be even more eco-friendly.