Honeybee is an original typeface designed by Jaden Nethercott. It is based on brush strokes that create rounded forms with sharp edges—reminiscent of a honeybee's soft body and pointed stinger.

Fly Like a Butterfly, Sting Like a Bee.

Photoshop

Illustrator

InDesign

Premiere

Adobe After Effects

Type Design

Branding

Photography

Film

Art Direction

DELIVERABLES

TOOLS USED

Honeybee — An Original Display Font for Skaters

For module I of Junior year at Cornish college of the Arts, students were asked to choose a six letter word, create a unique typeface using the program glyphs, and attribute that word to an indirect visual representation. I attributed my selected word, honeybee, to girls that defy stereotypes — specifically skater girls. The project then evolved into more of an overall skating brand with a campaign designed to help promote skating for girls.

YEAR

2016

HONEYBEE PHOTOSHOOT

TYPE + IMAGE

TYPE + MOTION

A short campaign video for the skateboarding concept brand, Honeybee, aiming to promote female skateboarding. The video begins with a girl receiving a text message from her guy friend asking if  she would like to go to the local skate park. She hesitates at first, scared of the judgements of others  and her own doubts. She then courageously decides to face her fears and go skating with her friend at the skatepark.

HONEYBEE - GIRLS
CAN'T SKATE

Written, Filmed & Directed by Jaden Nethercott

Music: Chow (60) by The Brow

Actors: Dominic Lecouturier, Morgen Ashley Quick

Filming Assistant: Janessa Corse

©2016 by Jaden Nethercott. Seattle, Washington.
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