SHOUT

INTO THE 

VOID.

Directed by Jaden Nethercott

Cameraman: Kyle Leitsch

Music: Sinking (feat. Nori) by  Feverkin

In a world full of designers, it can be difficult to stand out. So much so, it often feels like you are shouting into a void— just waiting for someone to notice and recognize potential. This underlying concept and his desire to design a long lasting brand is what drove Jaden in this particular aesthetic direction for his personal branding.

YEAR

2016

Branding

Photography

Film

Art Direction

DELIVERABLES

Jdn. Branding— Bold. Minimal. Personal.

Photoshop

Illustrator

InDesign

Premiere

Adobe After Effects

TOOLS USED

For module III during Junior Year at Cornish College of the Arts, students were asked to create a personal brand in five weeks. Over the course of the five weeks we created a refined logo, stationery, branding guidelines and a portfolio website.

LOGO.

32° F, paying homage to the below freezing temperatures of Jaden's hometown: Barrow, Ak.

MOOD

BOARD.

Inspired by successful fashion and sports brands, experimental type and textures.

BRANDING

SYSTEM.

Bold. Minimalist. Personal.

A simplistic branding system that highlights Jaden's portfolio and focuses on texture to create tone and interest.

Color +

Type.

Black and white color scheme with a variety of accent colors.

 

Roboto Slab is the display font. Avenir Next is used for all body copy text and occasionally for display, when appropriate.

Texture.

Sumi ink and soapy water were alternately dipped in a metal tray filled with tap water to create this marbling effect on cold-pressed watercolor paper.

Scanned at 1200dpi and edited to create beautiful texture to accompany the branding.

DELIVERABLES

THANK

YOU.

©2016 by Jaden Nethercott. Seattle, Washington.
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