CORNISH

COLLEGE OF

THE ARTS

2017

Spring / Projects

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Photoshop

Illustrator

InDesign

Adobe XD

Canon 5D Mark IV

Art Direction

Branding

Magazine

UI/UX

Marketing

DELIVERABLES

TOOLS USED

EaseOut

EaseOut is a digital and print magazine concept that was designed as an assignment for my studio class at Cornish College of the Arts during my second semester of junior year. The original assignment was to design a minimum of sixteen pages (both layouts and content) for an original magazine of our creation. My publication, EaseOut, aims to celebrate and guide recently “out” and experienced gays as they learn more about gay culture and how to better accept their authentic selves.

YEAR

2017

Digital/Print Magazine Concept

Student—Cornish College of the Arts.

Timeline: 10 Weeks

Photoshop

Illustrator

AfterEffects

Print Poster

Animated Poster

DELIVERABLES

TOOLS USED

Oceania

For Robynne Raye's module I's studio elective, we were asked to produce a travel series of 3 -5 printed posters, and then animate one or more of them into a “moving” GIF posters. For my travel posters, the area that was given to me was Oceania. I then proceeded to design three print and animated posters for the countries Australia, New Guinea and New Zealand after researching all the countries within Oceania. Each print poster contains three interesting facts that are paired with a simplistic line illustrations for each of the three countries. The animated posters are meant to be reminiscent of a spyglass as it rotates through the three illustrations per country. 

YEAR

2017

Print/Animated Posters

Student—Cornish College of the Arts.

Timeline: 5 Weeks

Photoshop

Illustrator

InDesign

Art Direction

Branding

UI/UX

Marketing

DELIVERABLES

TOOLS USED

Our Land 2017

For module I's Design for Activism studio course, we were asked to develop branding for a non-profit. I decided to rebrand my Our Land Community Clean-up for summer 2017. I spent a lot of time redesigning Our Land's logo so that it was less visually ambiguous and easier to scale, all while maintaining all of the symbolism and gravitas of the original logo. I believe I was able to achieve that with the newest rendition.

YEAR

2017

Community Event

Student—Cornish College of the Arts.

Timeline: 5 Weeks

Photoshop

Illustrator

Adobe XD

Art Direction

Research

Branding

UI/UX

DELIVERABLES

TOOLS USED

AmazonMe

For module II's studio course we were asked to create a new social shopping experience where younger generation customers can discover, share and buy products from Amazon. In a partnership between Dillon Edwards and myself we created AmazonMe. The essential aspect of AmazonMe is eliminating the traditional method of searching through the search bar by introducing Alexa Chat and Alexa Voice—a user’s personal shopping assistant. Through Alexa, the user is able to navigate the entire application and perform actions such as searching for items, bringing up forms, sending items to family and friends through the use of a customer to customer messaging system, either by category and beyond. Alexa is able to remember purchases and searches to help form a more personal, curated shopping experience. AmazonMe also introduces a new visual design for the user interface that utilizes card design, a new color palette based off of Amazon Echo, and a simplified “smile” logo derived from Amazon’s main logomark.

YEAR

2017

UI/UX Case Study

Student—Cornish College of the Arts.

Timeline: 5 Weeks

Photoshop

InDesign

Canon 5D Mark III

Art Direction

Branding

Marketing

DELIVERABLES

TOOLS USED

Distinct

For module II in Robynne Raye's studio elective course, we were asked to create a print advertisement for an established brand from a list she provided. The goal for the projects was to practice writing headline copy using two common techniques. We were then asked to pick from a list of deliverables to complete, including animated billboards, interactive tablet ads, and Instagram GIFs. The brand I chose was Adidas and after researching the company I discovered they had a lack of advertising for their alternative female clothing. These distinct items were what I chose to build my campaign around.

YEAR

2017

Digital/Print Magazine Concept

Student—Cornish College of the Arts.

Timeline: 5 Weeks

Photoshop

Illustrator

InDesign

Art Direction

Branding

Poster

Book Cover

Exhibit Design

DELIVERABLES

TOOLS USED

Waxology

For module II's Design for Activism studio course, we were asked to develop an exhibit, exhibition poster, and exhibition book cover for the Making Africa Show utilizing a single African Artist's work. I chose Waxology by Fabrice Monteiro + MisWude to design my exhibit items around.

YEAR

2017

Digital/Print Magazine Concept

Student—Cornish College of the Arts.

Timeline: 8 Weeks

Photoshop

Illustrator

InDesign

Screen Printing

Transfer

Photocopier

Process Booklet

DELIVERABLES

TOOLS USED

Ferrari Unbranding

For Dan Schaefer's module III studio elective, we were asked to pick an established brand and de-brand it through a series of exercises. The company I chose to debrand/experiment with was Ferrari. Utilizing mostly analog techniques I was able to create unique branding elements for Ferrari.

YEAR

2017

Digital/Print Magazine Concept

Student—Cornish College of the Arts.

Timeline: 5 Weeks

Photoshop

Illustrator

Print Poster

DELIVERABLES

TOOLS USED

#HumanDiversity

For module II's Design for Activism studio course, we were asked to develop a poster for the Freedom of Movement project. My poster is aims to celebrate human diversity by breaking apart the word "human" in a series of tags each containing a descriptor. The tags pay homage to the digital age and how we categorize everything in our lives.

YEAR

2017

Digital/Print Magazine Concept

Student—Cornish College of the Arts.

Timeline: 2 Weeks

©2016 by Jaden Nethercott. Seattle, Washington.
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