PURE EIRE —
UDDDERLY DELICIOUS
Product/Packaging Design
Student—Cornish College of the Arts
During module III's Product and Packaging, students were allowed to choose their own packaging project. I decided to redesign a milk brand and its packaging.
YEAR
2016
DELIVERABLES
Dieline
Product Research
Packaging
TOOLS USED
Photoshop
Illustrator
InDesign
Exacto Knife
Pure Eire— Milk Bottle Packaging & Labeling.
Pure Eire Dairy is a small dairy farm in Washington that provides fresh, minimally processed milk from their 100% grass-fed Jersey cow herd. Their current packaging are plastic gallon cartons with a basic milk label slapped on it. The packaging does not fit with their rich, creamy dairy products and are in much need of a redesign.
Elevating the Packaging to fit the product.
For my redesign, I chose to use glass milk bottles in order to keep the plastic from tainting the product and to give it a more high-quality appeal. The label is removable with a colorful infographic on the inside, which can then be easily folded and recycled. The bottles can be cleaned and reused or returned and refilled. The new packaging helps elevate the product and be even more eco-friendly.
Easy to Dispose.
Easy to Reuse.
Easy to Refill.
The label is removable with a colorful infographic on the inside, which can then be easily folded and recycled. The bottles can be cleaned and reused or returned and refilled. The new packaging helps elevate the product and be even more eco-friendly.
The Project's
Conclusion and Personal Thoughts.
The label is removable with a colorful infographic on the inside, which can then be easily folded and recycled. The bottles can be cleaned and reused or returned and refilled. The new packaging helps elevate the product and be even more eco-friendly.