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Adidas — "Distinct"

The start-up company, yaWento, approached Cornish College of the Arts and asked a group of eleven students to help in designing the visual look and user-flow for their up and coming travel app. Adhering to a five-week design schedule, we managed to research competitors, create personas, develop user-flow, design branding elements, and prototype. I was responsible for assisting with research, art directing the project, reviewing/assembling final deliverables and assisting in presenting to our client.

YEAR

2017

Advertising Campaign Case Study

Student—Cornish College of the Arts.

An elder (voiced by Ida Olemaun) gives a wake up call to the North Slope residents that they need to take better care of the environment in order to help preserve it for future generations and to demonstrate their love and respect for the land—a traditional Inupiat value.

Distinct

Directed by Jaden Nethercott

Music: Salute by Little Mix

Actors: Sydney Chavan & Nikki Shaidt

But First: 

Research,

Research,

Research.

During the first two weeks of our mad race to design and prototype yaWento's travel application, we began one of the most key elements of design—research. Taking two companies each, we did competitor analysis on a wide range of travel app companies including: Yelp, Airbnb, Gogobot, Trover, Journi, and Google Trips.  

 

We then moved on to persona development, narrowing down five categories to research: YOLO Adventurers, Day Trippers + Weekenders, Wedding Planners, Modern Family Travelers, and Culture Seekers.

©2016 by Jaden Nethercott. Seattle, Washington.
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